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Senior Creative. Expertise in Retail. Customer Experiences. Shopper Marketing.
Experiential. Digital Advertising. Brand. In-house. Agency. B2B. B2C.
My love, passion and desire for design has fueled my career and I’m still
learning something new everyday. My path has been non-linear, but I have
acquired a wide range of skills along the way and I have stretched myself in
ways I didn’t think possible. I’m always curious, an extremely passionate
design leader who has created impactful experiences across multiple
channels and touch points. I feel lucky to have been able to wear many hats
and have had the opportunity to work in various roles with a lot of amazing
people. I love learning, innovating, sharing, collaborating, mentoring,
evolving, making an impact and I have a mad passion for figuring out
creative ways to solve problems in the physical and digital space. I’m now
obsessed with how to bring those together through XR (extended reality).
I’ve spent my career working with in-house creative teams; Hallmark,
Boulevard Brewing Company, Walmart and currently with Walmart Connect,
as well as agencies, and working independently/consulting/freelance. I have
won, failed, grown, overcome adversity, but that’s what builds us and makes
us stronger.
My work experience spans some of the most recognizable brands in the
world to crazy start-ups you’ve probably never heard of (take a look below).
I’ve spent most of my career designing with the customer in mind;
omni-channel creative campaigns, branding, marketing and shopper path to
purchase activations. I believe in building up teams that aren’t afraid to push
status quo and color outside the lines. Some of my leadership experience
includes managing creative teams of 3-5 people, external agency
procurement and management, talent development, recruitment +
mentorship, and driving cross-functional collab to deliver meaningful
impactful work.
TL;DR
At the core, I am a passionate, innovative thinking creative who loves and
appreciates design with purpose, solving problems through a creative lens,
how it affects our lives, enhances our lives. I am fueled by creating
experiences that matter-both through my work and interactions with others.