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Client // Procter and Gamble
Challenge // Gillette Fusion ProGlide 376 Sam’s Club Launch
Solution // Partnering with P&G Brand Team and collaborating cross-functionally with internal agency partners we were able to successfully design, develop, an omni experience to help generate awareness and drive trial with members around the launch of the new Gillette Fusion ProGlide 376 in Sam’s Clubs. Using a 360 approach, tactics included offline and online tactics including digital banner ads, offsite display ads, email blasts, print, in-store TV, as well as concepts designed for in-store standalone WOW Displays.
Results // The results were record breaking for Sam’s Club and a provided a huge lift in sales for P&G; over $1 million in sales, selling 3x better than any previous razor launch at Sam’s Club in the last eight years.