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Client // Procter and Gamble
Challenge // New Product Launch exclusive to Sam’s Club
Solution // Partnering with P&G Brand Team and collaborating cross-functionally with account, planning, insights, digital, and other agency leads we were able to successfully concept, design and develop an Omni Shopper Campaign utilizing a range of tactics online and off-line to help promote and launch this exclusive product created for Club Members. Tactics included a branded microsite, mobile brand pages, the use of third party influencers and social media outlets, vloggers, video, email, GeoTargeted Mobile ads, Sam’s Club HomePage POV, In-Store signage and packaging as well as a spot on ‘The View’.
Results // Record breaking for Sam’s Club, over $1 million in sales, $1200+ Per Club/PerWeek when our campaign went live.