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Walmart - Spark and Save

Client // Walmart

Project // Spark and Save

Challenge // Concept an idea around Walmart being a content brand that helps the shopper interact and engage with Walmart anywhere along the user journey using engaging and relevant content off-line and online in return allowing Walmart to engage with the shopper anytime, anywhere.

Solution // Brought to life a program and concepted an app called Spark and Save that the shopper could access while utilizing current Walmart app and features. The Spark and Save function would bring Walmart items to life through augmented reality, digimarc printing, scanning codes, texting capabilites, and social platforms allowing the customer to fully interact and engage anywhere along the shopper journey. Custom and exclusive content for off-line, online, radio, tv, retailtainment, and Walmart exclusive products and brands. Allowing the shopper to engage on and offline, Walmart would know where and how they’re engaging and if they’re shopping or consuming so they can provide the most relevant content.