Client // Ben’s Apartment
Project // Develop a brand and packaging for Ben’s Apartment - The Craft Standard - A premium line of Hand Crafted - Canned Cocktails and a line of Cocktail Syrups
Challenge // Establish a regional brand in the ready-made craft cocktail category for the new product introduction of Ben’s branded line of premium ready-made cocktails beginning with the popular Moscow Mule (both full flavor original and light version). Upon the successful launch of Ben’s Mule, line extend into other high volume ready-made craft cocktail categories and cocktaill syrups all under the Ben’s craft cocktail brand. Brand look should be connected to the craft cocktail heritage of the prohibition period but also have a timeless look that is aspirational and has a premium feel. Look must break through on retail shelf but also look comfortable and upscale in a bar environment.
Solution // Check. Check. Check. An aspirational brand that would be known as “The Craft Standard”, a leader to be known in the hand crafted/craft cocktail world, a brand evoking confidence, uniqueness, mystery, unordinary, exciting, a craft cocktail designed with a premium experience in mind was brought to life.
Results // “This is BADASS work” - Client
The brand has since then evolved into "The Craft Standard" - a line of Cocktail Syrups with the intention to someday start canning and packaging their hand crafted cocktails for the masses.