Client // The Improv Lab
Project // Brand Identity and Style Guide
Challenge // Build a brand and Identity system for The Improv Lab. At The Improv Lab, they equip leaders and organizations from every type of industry with the skills to be innovative problem solvers and fast-thinking decision makers. It’s an incredibly creative way to get a fresh point of view on human interaction and to experiment with various perspectives.
Solution // After digging into some research, understanding the clients business, wants, needs, the idea was quite simple and inspired by the improv black box theater, the idea of experiments and perspective also came to play with the “lab” feel which resulted in the final look incorporating the box and lab with the feel of a periodic table - a true combination of art and science.
Result // The branding was well received, tactics were quickly developed including website, video, postcards, business cards as well as the finished out space all in about a months time which was just in time for the open house and chamber of commerce ribbon cutting ceremony.
To view more information on The Improv Lab visit www.theimprovlab.com