Update the original packaging for the Flagship Boulevard Unfiltered Wheat Beer to increase brand awareness on shelf and target a new demographic of Craft Beer Drinkers

Boulevard Brewing Company

I joined Boulevard Brewing Company's small 4-person Marketing Team, where I developed new designs, launched new products, and created seasonal promotion materials. I collaborated with the Sales Team to supply the resources they needed to promote and expand our beers to new markets. Under the guidance of our Creative Director, I worked with local photographers and agencies on photoshoots as well as creative projects for the company. Before leaving, I contributed to new branding concepts for Unfiltered Wheat Beer to help the brand stand out at shelf in what was becoming a very saturated market.

Update the original packaging for the Flagship Boulevard Unfiltered Wheat Beer to increase brand awareness on shelf and target a new demographic of Craft Beer Drinkers

Update the original packaging for the Flagship Boulevard Unfiltered Wheat Beer to increase brand awareness on shelf and target a new demographic of Craft Beer Drinkers

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